As corporate executives are increasingly
expected to stay tuned-in
to their company’s happenings every minute of the day,
from everywhere in the world, companies are cutting the cord on their old ways of
communicating and
increasingly adopting mobile
devices. According to PC- World, 1.2 million
iPads are now in use for business
purposes—and that number is growing by 800,000
each month.
At Nasdaq OMX Directors Desk, we have witnessed this trend with our clients first hand, and nowhere more so than in the boardroom: a recent KPMG study found that 50 percent
of directors report using an online portal for board communications, up from nine percent
only two years ago.
Gone are the
days of assembling colossal
three-ring binders, with the requisite late night printing
sessions and last- minute revisions. Now, we commonly
see companies using online board portals to perform tasks like
uploading pre-meeting materials, updating communications between meetings and managing committee activities from
anywhere in the world.
In recent years, online portals like Directors Desk have evolved
to support access
from a range of mobile devices;
however, the functionality of these mobile-optimized portals has
been limited. As a result, companies are now turning to portals bundled
with dedicated mobile apps, which typically offer wider feature
sets and more intuitive user interfaces than simple
mobile optimizations. Not surprisingly, the device that companies most
often select to run these apps is the iPad: according to Apple, 86
percent of the Fortune 500 are either using or testing the iPad.
With this in mind, NASDAQ OMX Corporate
Solutions recently launched
Directors Desk HD, an intuitive, feature- rich and secure iPad
app providing boards with access to sensitive
and timely information on-the-go.
Introducing
mobile devices into companies’ board communications strategy can provide
them with a number of ad- vantages. With its ability
to streamline document flow and foster real-time
communication, mobile platforms, like the iPad, makes it easier for board members
to stay updated on timely information, allowing them to make important decisions
faster. Additionally, these mobile
devices can relieve corporate secretaries of the time and paperwork traditionally involved in managing a board.
So what should boards
be asking before adopting these
devices? Here are three important questions that should be considered
before integrating a mobile device
into a board workflow:
Does it offer
the flexibility and sophistication my board needs? Think about how the board interacts on a day-to-day basis:
what
tools and solutions are needed? Then think about the board’s needs during an extremely
busy period or a crisis situation. What support do they need in both of these environments? To be truly effective, a
digital communications solution must be able to easily and intuitively handle the simplest and most complicated of board tasks.
A board’s communications needs should dictate what type of technology is
used— not the other way around.
Is it secure? Despite the rapid
adoption of digital technology in the boardroom, concerns about security remain.
As such the latest crop of boardroom software like that found with Directors Desk has
been designed with sophisticated security
as the priority.
It
is essential that comprehensive security
measures be integrated into the board software to ensure companies’ most sensitive information is protected.
Will my board feel
comfortable with it? The success of the iPad (and iPhone) over
its competitors shows just how large
a role an intuitive user interface can go
in determining whether
or not a device is successful.
Nowhere is this truer than in the boardroom,
where directors have little patience for technology that is not usable or reliable.
As a result, the digital solution that a board chooses to implement must be both highly
intuitive and reliable
to ensure all members of the board feel comfortable enough with the
technology to adopt it into their workflow.
As the corporate landscape
continues to evolve, companies are looking for ways
to be faster, smarter and more innovative,
and
it all starts at the top. The integration of digital
technology—and more recently, mobile technology—into the boardroom provides directors
and secretaries
with
the opportunity to
collaborate and communicate faster and more effectively from anywhere in the world. Boards should ensure that the technology in question has intuitive usability, advanced security measures and the blessing of all board participants— and then enjoy
the
peace of mind that follows knowing they’re keeping themselves,
and
their company, better informed
and ahead of the curve.
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